SEO (search engine optimization) is the practice of optimizing web pages in order to enhance their visibility on search engines and increase traffic. Effective SEO practices typically include using keywords, quality content, and links from relevant websites as part of an effective strategy.
SEO has the power to transform a business’ online presence and revenue in dramatic ways. Studies have revealed that top organic results generate more clicks than paid ads, with users twice as likely visiting websites ranking high on Google’s search engine result page (SERP).
There are various forms of SEO: local, image and video SEO – each has their own strategies and each needs proper setup to reduce picture size or making adaptable video online, however all three rely on both on-page and off-page optimization strategies for success.
Off-Page SEO refers to any efforts undertaken beyond on-page optimization which involve developing relationships, producing engaging content people want to share and implementing strategies that increase web traffic from search engines. It forms the cornerstone of any digital marketing strategy.
On-page SEO refers to improving your website itself. This could range from adding keywords into its architecture or meta tags, to making sure it is responsive for mobile devices. On-page SEO is one of the cornerstones of an effective SEO strategy; to make the most of it you must consistently implement strategies with lasting effects.
Though SEO may seem complex at times, its purpose remains the same – to serve your audience and provide useful information that will ultimately increase website traffic and conversions.
Apart from improving search engine results, having a solid SEO strategy offers many other advantages:
Traffic Generation: With an effective SEO strategy in place, your ideal customers/visitors will search more relevantly for specific keywords on your site resulting in increased relevant traffic to it.
Improved brand recognition: When your website ranks highly on Google, it establishes instant credibility for your business – this could prove vital when making sales pitches to prospective clients or partners.
Customer Retention: Writing informative articles that answer frequently asked questions can reduce customer contact with your business for assistance, which means increased customer retention.
An expert SEO article can establish your expertise on a particular subject matter and build trust among visitors to your site, encouraging them to return for additional information. Incorporating links that reinforce or validate facts within your article may further boost its credibility, leading to more sales or other conversions.
